Meet Michelle

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"As I was waiting to get word that I would in fact become an adoptive mommy, I decided to pursue passion of mine: writing.

As I made friends in the writing community, I noticed that a lot of people were confused about marketing. I had been trained in marketing and public relations a couple of decades back when I was in college and had used those skills in various ways over the years.  I was also trained in psychology and research and won an award for it along the way.

So, I decided to take a dive into the marketing rabbit hole that they were looking at and find out what the hub bub was all about. There was lots of jargony jargon being flung all over the place.  Sigh.  

I began translating the jargony jargon into normal people English, giving tips for my friends, and that's how Michelle Raab Marketing became a thing.

I have since helped writers, freelancers, microbusiness owners, and clinicians transitioning from being an employee to private practice.  Niche marketing is what I love to do.  Explaining marketing science and data in normal people English is my passion.  

 

I'm not your usual marketing consultant. More like a knowledgable friend you meet for coffee and get advice on how to best market yourself, your voice, and your vision.

I'm a geek, psychologist, and mom. And I am a coffee addict."

Want to know more about me?

Green Typewriter

My University Days

Back when I was in college, I was trying to figure out how I was going to make a living, so I learned about public relations and marketing.

Coffee mug with yellow tulip flowers and notes good morning on blue rustic table from abov

Are you really that into coffee?

You may notice that there is a lot of coffee references on my website. Am I really that into coffee or am I just leaning into some sort of trope?

 

Short answer... yes, I am that into coffee.

Old School Content Marketing

My first foray into content marketing was back in the 90s when it wasn't really called content marketing. Take a journey to the past...

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I tamed the algorithm

I used datamining techniques for my dissertation. Datamining is the foundation for the dreaded algorithm.

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From a weekly demonstration

I used my work experience and education to raise the profile of a grassroots group above other similar groups.

Papers & Presentations

Published Papers

Leslie A. Morland, Psy.D.,Michelle Raab, M.A., Margaret-Anne Mackintosh, Ph.D., Craig S. Rosen, Ph.D., Clara E. Dismuke, Ph.D., Carolyn J. Greene,PhD & Bartley Christopher Frueh, Ph.D.  Telemedicine: A Cost-reducing Means of Delivering Psychotherapy to Rural Combat Veterans with PTSD.  Telemedicine and eHealth.  Accepted 15-Feb-2013.

Presentations

Lopez, Michelle. (2005, August).  The Future of Our Profession.  Panel discussion on Co-Occurring Disorders.  American Psychological Association Convention, Washington, DC. ​ Lopez, Michelle (2006, August).  Poster Presentation.  Hawaii’s Co-Occurring State Incentive Grant, results of qualitative portion of research project.  American Psychological Association.  Presented in Substance Abuse Division and Early Career Poster session sponsored by NIAAA and NIDA. Lopez-Raab, M., Dismuke, C., Mackintosh, M., Willis, E., Powell, A., and Morland, L. (2012, November).  Direct Cost Minimization of Telemedicine for Psychotherapy Service Delivery to Rural Combat Veterans with PTSD (Preliminary Analysis).  Poster session 1 (student finalist) at the annual meeting for the International Society of Traumatic Stress Studies, Los Angeles, CA.  Lopez-Raab, M. Mackintosh, M., Love, A., Powell, K., Willis, E., and Morland, L. (2012, November).  Item Response Theory Psychometric Analysis of the Assaultive Behavior Survey Violence Subscale for Veterans Receiving Anger Management Treatment.  Poster session at the annual meeting for the Association for Behavior and Cognitive Therapies, National Harbor, MD.