Meet Michelle

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When I first joined the indie writing community, I had no intention of using my education and experience in marketing, public relations, and messaging for anything other than marketing my own work. 

As I made friends, I noticed that a lot of people were confused about marketing. Overwhelmed. So I decided to take a dive into the rabbit hole and find out what the hub bub was all about. And I did.

I began translating the jargony jargon into normal people English, giving tips for my friends, and that's how Michelle Raab Marketing became a thing. I'm not your usual marketing consultant. More like a knowledgable friend you meet for coffee and get advice on how to best market your book baby.

I'm a geek, psychologist, and mom. And I am a coffee addict.

Want to know more about me?

Green Typewriter

My University Days

Back when I was in college, I was trying to figure out how I was going to make a living, so I learned about public relations and marketing.

Coffee mug with yellow tulip flowers and notes good morning on blue rustic table from abov

Are you really that into coffee?

You may notice that there is a lot of coffee references on my website. Am I really that into coffee or am I just leaning into some sort of trope?

 

Short answer... yes, I am that into coffee.

Old School Content Marketing

My first foray into content marketing was back in the 90s when it wasn't really called content marketing. Take a journey to the past...

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I tamed the algorithm

I used datamining techniques for my dissertation. Datamining is the foundation for the dreaded algorithm.

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From a weekly demonstration

I used my work experience and education to raise the profile of a grassroots group above other similar groups.