When I first joined the indie writing community, I had no intention of using my education and experience in marketing, public relations, and messaging for anything other than marketing my own work.
As I made friends, I noticed that a lot of people were confused about marketing. Overwhelmed. So I decided to take a dive into the rabbit hole and find out what the hub bub was all about. And I did.
I began translating the jargony jargon into normal people English, giving tips for my friends, and that's how Michelle Raab Marketing became a thing. I'm not your usual marketing consultant. More like a knowledgable friend you meet for coffee and get advice on how to best market your book baby.
I'm a geek, psychologist, and mom. And I am a coffee addict.
Want to know more about me?
My University Days
Back when I was in college, I was trying to figure out how I was going to make a living, so I learned about public relations and marketing.
Are you really that into coffee?
You may notice that there is a lot of coffee references on my website. Am I really that into coffee or am I just leaning into some sort of trope?
Short answer... yes, I am that into coffee.
Old School Content Marketing
My first foray into content marketing was back in the 90s when it wasn't really called content marketing. Take a journey to the past...
I tamed the algorithm
I used datamining techniques for my dissertation. Datamining is the foundation for the dreaded algorithm.