Michelle Raab
New Study: Consumer Behavior Online Purchases with in Store Pick Up
Marketing science geeks. New study came out on how ship-to-store moderates consumer satisfaction and behavior.
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MICHELLE RAAB
MARKETING
MICHELLE RAAB
MARKETING
Qualitative and Quantitative Marketing Research
Specialized Marketing Consultation
Michelle Raab
- Apr 23, 2022
- 1 min
Purchase Behavior Research Trends
This post will only be of interest to the geekiest of marketing science geeks. I took a rabbit hole dive on Google Scholar and searched...
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Michelle Raab
- Apr 21, 2022
- 1 min
US Book Sales Week Before Easter
Books make great gifts. US children’s book sales see spike the week before Easter
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Michelle Raab
- Apr 21, 2022
- 1 min
Can Someone resell your eBook? Like a used book?
Can Someone resell your eBook? Like a used book? Nope.
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Michelle Raab
- Apr 21, 2022
- 4 min
How much do people pay for book covers? And does it matter?
How much do people pay for book covers and does it matter?
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Michelle Raab
- Apr 20, 2022
- 1 min
Ways people discover books
Trying to get your book in front of readers is a challenge. So where do readers go to?
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Michelle Raab
- Apr 19, 2022
- 1 min
Books Make Great Gifts--US Market
Create marketing plans based on why people purchase books. Books Make Great Gifts--US Market
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Michelle Raab
- Apr 19, 2022
- 3 min
Market to the reason people buy books
Promote your books based on why people will buy books.
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Michelle Raab
- Mar 25, 2022
- 2 min
Book Buying Trends Report -- What influences readers decisions to buy books
People's behavior changes. Book buying is no different than any other behavior. Staying on top of changing trends is vital for creating mark
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Michelle Raab
- Feb 23, 2022
- 4 min
Indie Spotlight: Cassidy Reyne
Cassidy Reyne is the pen name and not quite alter ego of Swedish born transplant now living in the United Kingdom, who specializes in titill
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Michelle Raab
- Aug 25, 2021
- 4 min
Cultivating Branding Awareness through Conversation
Branding Awareness is the foundation for marketing strategy. For the strategies available to people like indie writers, branding awareness i
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Michelle Raab
- Aug 4, 2021
- 4 min
Make the reader the hero of your brand’s story: the tomato a case study
What do tomatoes have to do with being a writer and trying to market your books? Branding by consumer experience.
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