Marketing science geeks. New study came out on how ship-to-store moderates consumer satisfaction and behavior.

This post will only be of interest to the geekiest of marketing science geeks. I took a rabbit hole dive on Google Scholar and searched the keyword: purchase behavior. I limited the search to articles that have come out this year (2022). Without doing a proper meta-analysis, I can give my general impressions on what researchers are looking at: Effects of pandemic on purchasing behavior “Green” purchasing behavior a few on methods Social media e-commerce I’m interested to see

Books make great gifts. US children’s book sales see spike the week before Easter

Can Someone resell your eBook? Like a used book? Nope.

How much do people pay for book covers and does it matter?

Trying to get your book in front of readers is a challenge. So where do readers go to?

Create marketing plans based on why people purchase books. Books Make Great Gifts--US Market

Promote your books based on why people will buy books.