Short Reports

Michelle Raab

New Study: Consumer Behavior Online Purchases with in Store Pick Up

Marketing science geeks. New study came out on how ship-to-store moderates consumer satisfaction and behavior.

Michelle Raab

Purchase Behavior Research Trends

This post will only be of interest to the geekiest of marketing science geeks. I took a rabbit hole dive on Google Scholar and searched...

Michelle Raab

US Book Sales Week Before Easter

Books make great gifts. US children’s book sales see spike the week before Easter

Michelle Raab

Book Buying Trends Report -- What influences readers decisions to buy books

People's behavior changes. Book buying is no different than any other behavior. Staying on top of changing trends is vital for creating mark

MICHELLE RAAB