Marketing science geeks. New study came out on how ship-to-store moderates consumer satisfaction and behavior.

Check out this blog post on branding by Diana Kathryn Plopa.

This post will only be of interest to the geekiest of marketing science geeks. I took a rabbit hole dive on Google Scholar and searched...

Books make great gifts. US children’s book sales see spike the week before Easter

Can Someone resell your eBook? Like a used book? Nope.

Trying to get your book in front of readers is a challenge. So where do readers go to?

Create marketing plans based on why people purchase books. Books Make Great Gifts--US Market

Promote your books based on why people will buy books.