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Michelle Raab
- Apr 27
- 1 min
New Study: Consumer Behavior Online Purchases with in Store Pick Up
Marketing science geeks. New study came out on how ship-to-store moderates consumer satisfaction and behavior.
Michelle Raab
- Apr 26
- 1 min
Other Bloggers Helping to Clarify Jargony Jargon — Branding
Check out this blog post on branding by Diana Kathryn Plopa.
Michelle Raab
- Apr 23
- 1 min
Purchase Behavior Research Trends
This post will only be of interest to the geekiest of marketing science geeks. I took a rabbit hole dive on Google Scholar and searched...
Michelle Raab
- Apr 21
- 1 min
US Book Sales Week Before Easter
Books make great gifts. US children’s book sales see spike the week before Easter
Michelle Raab
- Apr 21
- 1 min
Can Someone resell your eBook? Like a used book?
Can Someone resell your eBook? Like a used book? Nope.
Michelle Raab
- Apr 20
- 1 min
Ways people discover books
Trying to get your book in front of readers is a challenge. So where do readers go to?
Michelle Raab
- Apr 19
- 1 min
Books Make Great Gifts--US Market
Create marketing plans based on why people purchase books. Books Make Great Gifts--US Market
Michelle Raab
- Apr 19
- 3 min
Market to the reason people buy books
Promote your books based on why people will buy books.